Is $29.95 a Good Price for the Fruit of the Loom Women's 100% Cotton Brief 12-Pack?
At $25.40 for 12 pairs, you're paying $2.12 per pair of 100% cotton briefs, which is genuinely good value. The listed retail of $18 likely refers to a smaller pack size, making direct comparison tricky. Comparable 12-packs of women's cotton briefs from Fruit of the Loom typically range from $22–28 on Amazon, so this price is squarely in the normal range — not a deep discount, but not overpriced either. If you need a bulk restocking of cotton basics, this is a reasonable buy now. A Prime Day sale might bring it to $20–22.
Fruit of the Loom Women's 100% Cotton Brief 12-Pack Specs & Key Features
Pros
Cons
Best For
Maybe Skip If
Stack Your Rewards
Save even more on top of the deal price
5% back on all Amazon purchases (6% with Prime delivery)
Rakuten offers up to 3% back at Amazon — that's $0.76 back
Fruit of the Loom Women's 100% Cotton Brief 12-Pack Price History — Is Now a Good Time to Buy?
180-day price history via Keepa. Shows Amazon price (orange) and third-party new (blue).
Fruit of the Loom Women's 100% Cotton Brief 12-Pack vs Hanes Women's Cotton Brief 10-Pack — Which Should You Buy?
Fruit of the Loom Women's 100% Cotton Brief 12-Pack — Frequently Asked Questions
Does the 12-pack offer any discount over buying two 6-packs?
Typically yes — buying in a larger pack usually saves a small amount per unit compared to two separate 6-packs. At $2.12/pair, this is competitive with most bulk options.
How does 100% cotton compare to cotton-spandex blends?
Pure cotton breathes better and is more natural, but blends with spandex retain shape longer and offer more stretch. For everyday basics, many prefer pure cotton.
Will these shrink?
Some initial shrinkage is normal with cotton. Wash cold, tumble dry low to minimize it. Fruit of the Loom pre-shrinks their garments to reduce this.
Are multipacks a good value vs. single purchases?
Yes — for everyday basics like briefs, bulk packs consistently offer the lowest per-unit pricing. The 12-pack here beats most single-pair or smaller pack equivalents.
Is the Fruit of the Loom Women's 100% Cotton Brief 12-Pack Worth It?
A practical, no-frills bulk buy for anyone committed to 100% cotton basics. The per-pair price is hard to beat without waiting for a sale. Recommended for anyone stocking up who doesn't need to wait for a deeper discount.
SCORE
Alternatives to Consider
Recommended Reading
Guides and tips to help you get the most out of this purchase.