At $23.74 for a 5-pack, you're paying $4.75 per pair of cotton ankle socks. The listed retail of $15 reflects what a 5-pack of cotton ankle socks should actually cost — making this current price a 58% markup above a reasonable retail price. For context, a 5-pack of 100% cotton ankle socks typically runs $10–18 from established brands like Gildan, Gold Toe, or even Darn Tough on sale. Ait fish is not a well-known brand, which makes the $23.74 price harder to justify. This is not a deal — it's overpriced relative to what the product category normally commands.
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180-day price history via Keepa. Shows Amazon price (orange) and third-party new (blue).
Ait fish is a smaller, lesser-known brand sold primarily on Amazon. Review counts and brand history are limited compared to established names like Gildan, Gold Toe, or Fruit of the Loom.
The current price of $23.74 vs. a $15 retail listing suggests either marketplace pricing inflation, limited seller competition, or a pricing error. The product is not worth $23.74 when comparable options cost $10–15.
Yes — Gildan and Gold Toe both offer 100% cotton ankle sock multipacks at significantly lower prices. Search 'cotton ankle socks no synthetic' on Amazon for alternatives.
Some shrinkage is expected, especially on the first wash. Wash cold and air dry or tumble low to preserve size and elasticity.
Pass on this at $23.74. The 100% cotton claim is real, but you can get equally verified cotton ankle socks from better-known brands at half the price. Only buy if the price drops to $15 or below.
Guides and tips to help you get the most out of this purchase.