At $22.89 for a 5-pack, you're paying $4.58 per pair for crew socks from Ait fish — a brand that doesn't carry the recognition of Fruit of the Loom, Carhartt, or Gold Toe. The listed retail of $16 is closer to what a fair price should be. Men's cotton crew socks typically run $12–18 for a 5-pack from established brands. The premium here isn't justified by brand recognition or any notable feature. You can find Fruit of the Loom or Gildan 100% cotton crew socks in 6–10 packs for similar or lower per-pair pricing from better-known manufacturers.
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180-day price history via Keepa. Shows Amazon price (orange) and third-party new (blue).
There's no clear differentiator — both use 100% cotton construction. Established brands have longer track records and higher review volumes, which makes them lower-risk purchases.
It's personal preference. Crew socks offer more coverage and warmth and stay put better during the day. Ankle socks are better for warm weather or low-cut shoes.
Marketplace pricing on Amazon can exceed the 'retail' or MSRP when a product has limited sellers or inventory. This is a sign to look for alternatives.
With proper care (cold wash, low dry), good cotton socks can last 50–100+ wash cycles. Reinforced toes and heels extend that significantly.
Decent socks, poor value at this price. The 100% cotton construction is legitimate, but you're overpaying significantly compared to established alternatives. Find the same quality for less from Fruit of the Loom or Gildan.
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