At $18 for a multipack (typically 5–7 pairs depending on the specific listing), you're looking at roughly $2.57–$3.60 per pair. The retail price matches exactly, so this is simply the going rate — no deal to be had here. Fruit of the Loom men's brief multipacks are a commodity item that rarely fluctuates wildly; Amazon typically has them in the $15–20 range. If you need cotton briefs and prefer the brief cut, this is a reliable option at a fair price. Patience could yield a $14–15 sale during major promotions.
Save even more on top of the deal price
5% back on all Amazon purchases (6% with Prime delivery)
Rakuten offers up to 3% back at Amazon — that's $0.54 back
180-day price history via Keepa. Shows Amazon price (orange) and third-party new (blue).
The count varies by size — larger sizes (XL and above) typically come in smaller counts per pack. Check the specific Amazon listing for the exact count for your size.
Generally yes. Use waist measurement rather than shirt size for the most accurate fit. Their size chart is reliable.
With proper care (cold wash, low dry), 1–2 years of regular wear is typical. The elastic waistband usually shows wear before the cotton itself does.
Briefs offer more direct support and less fabric bulk, which many men prefer under fitted clothing or during physical activity. It's ultimately a personal preference.
The men's brief hasn't changed much in 70 years for good reason. Pure cotton, trusted brand, fair price — just not a deal. Buy when you need them, or wait for a sale if you can.
Guides and tips to help you get the most out of this purchase.